Set up the basics so search and social shares work - shippingszn launch readiness
Tiny bits of metadata in your HTML that tell Google what each page is about, and tell Twitter, LinkedIn, Slack, and iMessage how to display a preview when someone shares your link.
These are your free billboards. A page with no title gets no clicks in Google. A link in iMessage with no preview image looks broken or sketchy. You only have to do this once per page.
The shippingszn CLI includes automated checks for this launch-readiness control.
The Launch Fix Kit keeps scan-specific findings, file and line evidence, AI-builder punch-list tasks, and verification steps tied to the paid report.
- Give every page a unique <title> (under 60 characters) that describes the page and includes your brand.
- Add a unique meta description (under 160 characters) — this is what shows under your link in Google.
- Add Open Graph tags (og:title, og:description, og:image, og:url) — these power link previews in iMessage, Slack, LinkedIn.
- Add Twitter Card tags (twitter:card = summary_large_image plus title/description/image) for Twitter/X previews.
- Make sure robots.txt points at the real production sitemap and important pages are not accidentally noindexed.
Run the scanner | Unlock Launch Fix Kit
Canonical URL: https://shippingszn.com/i/seo/