Only make AI claims you can actually prove - shippingszn launch readiness

Regulators are cracking down on 'AI washing' — overstating what your AI does, how accurate it is, or what results it guarantees. Every AI claim on your marketing pages needs to be something you can actually back up.

The FTC's 'Operation AI Comply' has brought a growing list of enforcement actions through 2026 against companies that overstated AI capabilities, including a May 2026 case over a deceptive AI tool. The standard is simple and strict: if you say or imply your AI does something — a capability, an accuracy number, an outcome — you must be able to prove it. Vibe-coded landing pages love confident AI claims; unprovable ones are a legal liability, not just hype.

Owner verification required: Whether a marketing claim is substantiated is a judgment about your evidence and your product's real behavior, made against copy the scanner doesn't evaluate for truthfulness. Only you know what you can actually prove.

The Launch Fix Kit keeps scan-specific findings, file and line evidence, AI-builder punch-list tasks, and verification steps tied to the paid report.

Collect every AI claim across your landing page, pricing, onboarding, and ads.
For each, ask: do I have real evidence? 'AI-powered' is fine if AI is genuinely in the loop; an accuracy percentage needs data behind it.
Flag anything implying a guaranteed outcome, human-level performance, or a number you haven't measured.
Rewrite unprovable claims into honest versions that still communicate value ('drafts a first version in seconds' beats 'perfect results every time').
Keep a short evidence note for each claim you keep, so you can substantiate it if asked.

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