Map exactly where your first 100 users will come from - shippingszn launch readiness

A written list, BEFORE launch day, of the exact 30-50 places, communities, and people you'll tell about your app — and what you'll say in each one. Not 'post on social media.' Specific subreddits with their rules, specific Discord servers, specific people whose DMs you'll personally write.

Every failed indie launch went the same way: 'I posted it on Twitter and Product Hunt and got 14 visitors.' Distribution doesn't happen because you launched — it happens because you spent the week before launch deciding exactly who to tell and what to say to each. Doing this work after launch is too late; you'll be busy answering bug reports.

Owner verification required: Distribution planning is a founder artifact: named communities, real rules, and outreach angles. The scanner cannot prove your first-100-user list exists or is credible.

The Launch Fix Kit keeps scan-specific findings, file and line evidence, AI-builder punch-list tasks, and verification steps tied to the paid report.

Make a literal list. Spreadsheet, doc, anything. Columns: where, who runs it, their rules, my angle for THIS audience, when I'll post.
For each spot, lurk first. Read the last week of posts. Match their tone. Communities can smell drive-by spam in one sentence.
Tailor the message — same product, different pitch for each audience. Indie Hackers wants the founder story; r/your-niche wants 'here's a tool I made for our problem.'
Identify 10-20 named humans whose audience overlaps yours. Write each one a real, personal DM the day of launch — not a copy-paste blast.
Decide if you're doing Product Hunt / Hacker News and prep accordingly. Both reward founders who showed up early in their communities; they punish drive-bys.

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Canonical URL: https://shippingszn.com/i/launch-list/