Set up basic usage tracking - shippingszn launch readiness

Analytics is software that records what users actually do in your app — which pages they visit, which buttons they click, where they drop off. Without it you're flying blind about what's working.

Your gut about what users do is almost always wrong. Analytics replaces guessing with evidence — so when you decide what to fix or build next, you're using data instead of your favorite theory.

Owner verification required: Analytics has to be verified inside the live analytics dashboard with real events. The scanner cannot prove pageviews, key actions, consent behavior, or reporting are actually arriving.

The Launch Fix Kit keeps scan-specific findings, file and line evidence, AI-builder punch-list tasks, and verification steps tied to the paid report.

Pick one tool. PostHog is free and great for product analytics. Plausible or Fathom for simple, privacy-friendly traffic stats. Google Analytics if you want the giant ecosystem.
Install it on every page (one snippet — your AI builder can do this).
Decide your 3–5 metrics that actually matter (signups, activations, paid conversions, daily actives — pick yours).
Set up event tracking for each one and verify the events show up in the dashboard.
Make a habit of looking at the dashboard daily for the first month.

Run the scanner | Unlock Launch Fix Kit

Canonical URL: https://shippingszn.com/i/analytics/